A branding job previously designed for 'Safe Hands Aviation' required a second look due to change of business name and expansion of business function. With the new name 'Safe Hands Technical', the client was looking for two options - a brand refresh retaining elements of the existing look and a complete overhaul.
The complete redesign was the chosen upon seeing ideas in the context of online and offline visuals and guidelines were created to assist future design work. Particular attention was needed to push the new services on offer and this was achieved using sub catagory logos.
The hero image of a welder was taken on a shoot with Dennison Trailers, a large scale business local to Safe Hands Technical. This photograph was from a series of other welding photographs taken on a Fat Media shoot, one of which appeared in B2B Marketing magazine.